Retail Business Rates

Non-contract open rate:

Standard Banner 368x60

Impressions	CPM	Per-Month
20,000	$25	$500
30,000	$24	$720
40,000	$23	$920
50,000	$22	$1100
60,000	$21	$1260
70,000	$20	$1400
80,0000	$19	$1520

Tile Banner 125x125

Impressions	CPM	Per-Month
20,000	$22	$440
30,000	$21	$630
40,000	$20	$800
50,000	$19	$950
60,000	$18	$1080
70,000	$17	$1190
80,000	$16	$1280

Contract Rates

Standard Banner 368x60

3-Month Contract

Impressions	CPM	Cost Per Month	3-Month
40,000	$11	$440	$1320
50,000	$10	$500	$1500
60,000	$9	$540	$1620

6-Month Contract

Impressions	CPM	Cost Per Month	6-Month
40,000	$10	$400	$2400
50,000	$9	$450	$2700
60,000	$8	$480	$2880

12-Month Contract

Impressions	CPM	Cost Per Month	12-Month
40,000	$9	$360	$4320
50,000	$8	$400	$4800
60,000	$7	$420	$5040

Tile Banner 125x125

3-Month Contract

Impressions	CPM	Cost Per Month	3-Month
40,000	$10	$400	$1200
50,000	$9	$450	$1350
60,000	$8	$480	$1440

6-Month Contract

Impressions	CPM	Cost Per Month	6-Month
40,000	$9	$360	$2160
50,000	$8	$400	$2400
60,000	$7	$420	$2520

12-Month Contract

Impressions	CPM	Cost Per Month	12-Month
40,000	$8	$320	$3840
50,000	$7	$350	$4200
60,000	$6	$360	$4320

• Options for other banner sizes:  160x75, 110x60 and 120x600 Skyscraper
• File size of the standard or tile ads must be 12K or less and in GIF file format
• Changes to the advertisements can be made only on a monthly basis
• Contract advertisers receive monthly reports of total number of impressions
• Impressions are measured on monthly basis.  Once a contracted impression limit has been reached, the ad will be taken out of rotation.  The advertiser is guaranteed to receive at least the number of impressions for the contracted month, although they may not span the entire month.
• Advertising must be scheduled at least three days in advance

 

Adopted 04/26/2003