US Youth Soccer announces multi-year partnership with Target to unite U.S. communities around recreational soccer

FRISCO, Texas (Jan. 19, 2017) — US Youth Soccer is excited to announce a multi-year partnership with Target, naming the retailer the “Official Retailer of US Youth Soccer.”

US Youth Soccer and Target will collaborate to create a unique, one-of-a-kind soccer experience, comprised of 30-40 customized recreational soccer tournaments across the country under the “Target United Cup” brand.

“Target shares our commitment to foster the growth and development of America’s youth through the sport of soccer at all ages and levels of competition,” said Christopher Moore, CEO of US Youth Soccer. “The brand power that Target brings will help deliver on our mission and give kids a fun, exciting and interactive experience at soccer tournaments all across the country.”

Under the partnership, Target will also have a significant presence at other US Youth Soccer national and regional events, including the National Championship Series, National Presidents Cup and other prominent event activations. Both US Youth Soccer and Target will promote the game of soccer using traditional, digital and social media integrations.

“US Youth Soccer has a unique ability to reach millions of families across the country and we’ll work closely with them to build marketing plans that allow people to engage with the Target brand in new ways,” said Rick Gomez, senior vice president, Marketing, Target. “We also look forward to working with US Youth Soccer to launch the Target United Cup as a platform to help grow youth soccer participation in the U.S.”

Target’s partnership with US Youth Soccer is part of a series of national, local and charitable initiatives that mark the retailer’s largest-ever push into team sports. The retailer has also announced an official partnership with Major League Soccer, a jersey sponsorship with MLS expansion team Minnesota United FC and a grant to the U.S. Soccer Foundation.